A lot of websites, whether owned by an individual or an organization, are at times not tested for security. Many business owners see it as an unimportant or as an unjustified cost, citing that it is mainly a conglomerate of static pages, non-classified material, that it does not acept credit cards, etc., so they assume there is no point in performing a potentially expensive internet site protection, security screening on web pages, etc. They thing that the company could not be threatened by hackers.
Well, if you are inclined to think that way. You will have to rethink your position.
Your website may not contain sensitive information, perhaps doesn't collect any type of personal information or credit card payments, and might be simply static content. Still, you are putting your customers and your website's visitors at risk.
Cyber offenders are not necessarily curious about gaining access to your company and its details - although you are constantly a likely target - but they ARE after your clients or visitors. They want access to their computers and their information and they can utilize the vulnerabilities in your site gain access to your visitors's computers. More and more frequently, we are seeing common websites utilized to load harmful software onto the computer systems of unsuspecting viewers.
Cyber criminals are scanning the web, looking for any type of website they can break in, when they successfully do it, they load them with harmful software (called 'malware'). This malware is in turn passed on to the computer systems of most of your website's visitors, exposing them to all kinds of problems such as identity fraud, bank account skimming and credit card fraudulence.
Your organization may not be affected directly by your website protection problems, still there is a big chance that serious damage could be caused on your consumers and passing visitors to your site, for which you are at least partially liable.
This has now reached a point in the United States where victims of such events are taking the site owners to court for compensation. And while this might not be likely to take place somewhere else, there is definitely potential for it, specifically where an event can be traced back to a specific site.
You would for sure take steps to avoid harm if a person visiting your premises could potentially suffer an injury because you might be upgrading your facility or a section of it is under construction, etc. So why would not you take such a strategy in the virtual world, where such damage can be just as financially detrimental to you?
Internet sites need to be more than just fantastic and functional for marketing. They need to be secure to shield your business interests, your customers and your website's visitors.
There are lots of reasons why you should decide in favor of website protection, here are just a few of them:
To avoid malware.
One of the leading reasons to examine your website for safety is to stay clear of the malware. Clever computer code uploaded by hackers to your website. You migh not know this but search engines can detect such malware and obstruct your website prior to you even knowing that something is wrong with your site. It is not a good feeling to discover a big malware warning page when taking a look at your own website any given day.
To Attract Customers.
The customers seeing your internet site are cognizant of on-line purchasing risks. The best way to gain trust in your site is to obtain protection seals that you will display on your website. It is additionally an indirect way of improving visitors' traffic to your site and keeping the hackers at bay. Usually the hackers don't waste time on such protected sites.
To avoid SPAM email.
If receiving SPAM emails does not sound that harmful to you; please think once more. Ask yourself how is that you are obtaining unwanted emails? It could be because you have been hacked and your site is being used to send unsolicited email to thousands of email addresses and you are getting the replys or forwarding. Or even worse, your site could be used as a proxy and one day your hosting company will surprise you with a nice bill for the bandwith you are taking.
To stop redirection to black listed websites.
An internet security check will certainly block the hackers from redirecting the visitors of your site to other sites. This will additionally block them from replacing the content of your web pages with undesirable ads or even worse, with counterfited sites of financial institutions, etc. Consider what impression you might leave on your site's visitors if your pages are redirecting them to harmful online places.
Get the website protection check done by some reputable online protection provider now rather than losing the privileged ranking on the search engines and the useful site visitor's traffic and potential customers. If it happens your site becomes the victime of hackers, then the sad reality is that you will lose your search engine position. Also the bad impression produced on the visitors might take months to forget if it ever happens.